ABOUT THE BRAND
The LSG Brand focuses on creating a community of eclectic fashion lovers who
are anti fast fashion and sustainability focused. The LSG brand carefully curates their
own inhouse label as well as their stock indie designers who all have the same mindset
of creating long lasting, inclusive, and fun products that make you want to say GAH!
are anti fast fashion and sustainability focused. The LSG brand carefully curates their
own inhouse label as well as their stock indie designers who all have the same mindset
of creating long lasting, inclusive, and fun products that make you want to say GAH!
ABOUT THE VIDEO
Since the LSG socials tend to show sunny day picnics and dreamy casual outings, I set up a little scene with some flowers and a tablecloth. I then shot several videos and pieced the collection together. The website has a cursor that shoots out glitter, so I used sparkly glitter filters coherent with the brands web presence to add a whimsical touch. I paired dreamy Parisian piano music similar to the TikTok sounds they use with the chirps from the birds in my yard. I over dubbed the gah sounds to make it sort of funny and added the typeface most similar to their logo. Voila!
Social Media Content Ideas for the LSG brand socials:
A. Create a new series profiling one of the indie designers in the shop. For example,
Tyler McGillvary could be featured explaining her latest designs and her
sustainability practices. This could be shown both as a short Instagram story
paired with a post as well as a more longform interview set up on TikTok /
YouTube. (Duration: 1 sec post, 5 min interview)
B. LSG has just opened two brick and mortar stores after ten years of being an
exclusively online retailer. This is a big accomplishment! An Instagram post / gif
could feature the brand through the years starting with a photo of Lisa in her old
apartment starting the website and moving through the decade (2014-2024).
(Duration: 3-6 sec gif post)
Tyler McGillvary could be featured explaining her latest designs and her
sustainability practices. This could be shown both as a short Instagram story
paired with a post as well as a more longform interview set up on TikTok /
YouTube. (Duration: 1 sec post, 5 min interview)
B. LSG has just opened two brick and mortar stores after ten years of being an
exclusively online retailer. This is a big accomplishment! An Instagram post / gif
could feature the brand through the years starting with a photo of Lisa in her old
apartment starting the website and moving through the decade (2014-2024).
(Duration: 3-6 sec gif post)
Launch of the new store with the Picnic alfresco collection
A. With the new store now opened a “Come Shop with Lisa” could show a tour of
the shop from the owner or sales associates’ perspective. Perhaps a celebrity
who wears the brand like Bowen Yang, who was just recently featured on their
Instagram could host? Due to his sense of humor, he would be a fun guide to
“shop “with. This could be featured on YouTube and a shorter version could be
an Instagram/ Tik Tok reel + post (Duration: 1 sec post, 5-10 min shopping spree)
B. The collections show food-based prints so there could be images of people
eating that specific item or baking/ cooking with those food items and wearing
the printed frocks/ t-shirts. Perhaps even just shopping at the store and holding
an item that matches. It would be best to feature their target customer in this
campaign, people of all sizes and ethnicities. This would be featured as an
Instagram post and reel/story. (Duration: 1 sec post, 10 sec video clip)
A. With the new store now opened a “Come Shop with Lisa” could show a tour of
the shop from the owner or sales associates’ perspective. Perhaps a celebrity
who wears the brand like Bowen Yang, who was just recently featured on their
Instagram could host? Due to his sense of humor, he would be a fun guide to
“shop “with. This could be featured on YouTube and a shorter version could be
an Instagram/ Tik Tok reel + post (Duration: 1 sec post, 5-10 min shopping spree)
B. The collections show food-based prints so there could be images of people
eating that specific item or baking/ cooking with those food items and wearing
the printed frocks/ t-shirts. Perhaps even just shopping at the store and holding
an item that matches. It would be best to feature their target customer in this
campaign, people of all sizes and ethnicities. This would be featured as an
Instagram post and reel/story. (Duration: 1 sec post, 10 sec video clip)
Engaging with customers
A. Show case your GAH! Style/ What makes you say GAH!?
GIVE AWAY: Limited edition of a Gah t shirt design celebrating the launch of the
store. Asking the followers to post and tag LSG with an image that makes them
say GAH either from the brands they represent or an image of the customer
themselves out in the wild wearing a piece from the LSG collections. To enter,
followers must post to their own account and tag with #SAYGAH and follow LSG
on Instagram. (Duration: 1 sec post)
B. Assemble a GAH Picnic Inspired by the Alfresco Picnic collection currently
shown on the website. Here followers can find items on the dresses and shirts
and curate a picnic image. Followers should then post on Instagram, Tag LSG
with #PicnicwithLisa The winner could be selected for a gift certificate or a “mini
shopping spree” at the new store. (Duration: 1 sec post)
A. Show case your GAH! Style/ What makes you say GAH!?
GIVE AWAY: Limited edition of a Gah t shirt design celebrating the launch of the
store. Asking the followers to post and tag LSG with an image that makes them
say GAH either from the brands they represent or an image of the customer
themselves out in the wild wearing a piece from the LSG collections. To enter,
followers must post to their own account and tag with #SAYGAH and follow LSG
on Instagram. (Duration: 1 sec post)
B. Assemble a GAH Picnic Inspired by the Alfresco Picnic collection currently
shown on the website. Here followers can find items on the dresses and shirts
and curate a picnic image. Followers should then post on Instagram, Tag LSG
with #PicnicwithLisa The winner could be selected for a gift certificate or a “mini
shopping spree” at the new store. (Duration: 1 sec post)
